The art of trading in Japanese: Pursuit not for profit, but for the hearts of buyers
Flip through a fragment
Fragment of a book
In this new, fourth publication from the Amazing Japan series, the authors have examined an important aspect of Japanese people’s daily life, which will not leave any foreigner unmoved; the basic code of conduct which all Japanese salespeople follow. The secrets of serving buyers are based on traditional Japanese values. Even a buyer in the guise of a Japanese commoner is god to a Japanese salesperson, and is treated accordingly. It’s very appropriate that the title states that trade in Japan is aimed at winning over buyer’s hearts and not focused on profit. The book lists 98 rules of conduct for Japanese salespeople and 90 tests to determine their level of professionalism.
The authors hope that this
book will be useful for many of those working in trade by helping them to
increase sales and therefore make a significant contribution to increasing the
pace of economic development in our country and enhancing customer service for
Russian buyers – a right which they have deserved for a long time.